February 2026: “The Art of Preparation” Edition

February 2026 Newsletter - Greg Douglas, Realtor
“The Art of Preparation” Edition
 

The Art of Real Estate


 

Where Real Estate Art, Culture, and Community Intersect

“The Art of Preparation” Edition

Hello Real Estate Family,


This month marks an exciting new chapter—and I couldn’t be more thrilled to share it with you. I’ve officially moved my real estate home (and Real Estate Candy) to Keller Williams Realty – Allen, TX, and this transition opens the door to some incredible new opportunities. More details are coming soon, and I can’t wait to show you what’s ahead.


You’ll also notice something new right away: this newsletter has been thoughtfully refreshed. It’s shorter, more dynamic, and designed to be easier (and more enjoyable) to read…because your time matters. I’d love to hear what you think.


Our February theme is The Art of Preparation, and it’s all about setting yourself up for success—whether you’re planning to buy, sell, or invest in real estate in 2026. Inside, I’m sharing newly released Metroplex data that clearly shows why pricing a home right from the start makes all the difference. These insights come straight from the Keller Williams network and are too valuable to ignore.


I’m also shining a spotlight on K Hovnanian Homes this month, with an exciting announcement tied to this builder that you won’t want to miss.


And finally, be sure to check out my Dream Big, Live Bigger segment. In March, I’m hosting a special event at Total Wine & More featuring renowned designer Kavindra Watson of KLW Design Studio. Space is limited, the conversation will be inspiring, and it’s shaping up to be a fantastic evening—so be sure to reserve your spot early.


If you enjoy this newsletter, I’d be honored if you’d share it with friends or family who might find it helpful and encourage them to subscribe for monthly updates.

Here’s to preparation, progress, and what’s next.


Dream Big – Live Bigger, and Many Blessings,


Greg

The Art of Preparation

Recent Real Estate Data in the Metroplex

What Does All This Mean?


In the DFW area, pricing matters more than ever. For every 100 homes listed in Q4 2025, only 20 were priced right from the start and sold quickly. The other 80 were overpriced—either they didn’t sell at all or had to reduce their price to attract a buyer.


Homes that were priced correctly sold faster (about 18 days) and much closer to their original asking price. Overpriced homes took months longer to sell and usually ended up selling for less after price cuts.


Bottom line: In today’s market, starting with the right price isn’t just helpful—it’s the difference between selling smoothly and getting stuck or settling for less.

✨ Dream Big. Live Bigger. Design Smarter. 🍷

When: Friday, March 27 | 6–8 PM

📍 2325 S. Stemmons Fwy, Lewisville, TX


Sip and savor a curated tasting of Tip-to-Toe Italian wines while gaining insider insight into 2026 design trends from featured designer Kavindra Watson of KLW Design Studio. This intimate event blends style, inspiration, and conversation—perfect for anyone dreaming of living bigger through thoughtful design.


✨ Space is limited—be sure to scan the QR code to reserve your spot.

Home Builder Spotlight: K Hovnanian Homes

 

Our goal is to make real estate a “Sweet” experience for our client family. Why? Because we believe real estate is the “Art” of providing solutions. It is a chance to make a difference in the lives of others. It is a chance to serve. Let us make real estate a “Sweet” experience by serving you with exceptional care and expertise.



I WANT TO BE YOUR REALTOR®. Scan the QR Code, and Let’s GO!

 

Greg Douglas, REALTOR®

Phone: (214) 425-1007

Gregory.Douglas9@verizon.net

RealEstateCandy.net

Texas Real Estate Commission Information About Brokerage Services

Texas Real Estate Commission Consumer Protection Notice

Let’s connect on social media!

Facebook  LinkedIn  Instagram
 

In case of emergency, scan the QR code so we can help:

 

Compare listings

Compare